The grain is used in this product is rice which is good for digestion with animals but yes rice bran is not nutritionally speaking very good.
I have noted before on this website about being careful about deception in adverting and how products are split their ingredients. The use of 2nd and 3rd in weight of these ingredients are (Ground Whole Brown Rice+ Ground Whole Rice). Since we don’t know the ingredients by exact weight this could simply be rice with chicken added. The advertising concept is explained here. The use of avocado is strange for dog food and I have never heard of any dog food adding it as part of their ingredients. It does, of course, come with many vitamins and good fatty acids with the flaxseed also included as a good source of fiber and fat. The food is rather impressive and it is what I would call a Category 1 dog food. One that is well worth the money spent on it.
as a primary ingredient is good and there is none of the usual corn and wheat added. There are also two sources of animal protein however as stated I have my reservations about the addition of rice as the second and third place by weight. Overall still an excellent product.
Ingredients:, Ground Whole Brown Rice, Ground Whole Rice, Oatmeal, Rice Bran, Chicken Fat (Preserved with Mixed Tocopherols and Ascorbic Acid), Avocado Meal, Flax Seed, Dried Alfalfa Meal, Avocado Oil, Herring Meal, Lecithin, Natural Flavor, Rosemary Extract, Sage Extract, Bromelain, Papain, Dried Bacillus Subtilis Fermentation Product, Dried Aspergillus Oryzae Fermentation Product, Monosodium Phosphate, Choline Chloride, Ferrous Sulfate, DL-Alpha Tocopherol Acetate (Source of Vitamin E), Zinc Oxide, Sodium Selenite, Manganous Oxide, Riboflavin Supplement (Source of Vitamin B Complex), Copper Sulfate, Zinc Methionine, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Cobalt Proteinate, Niacin, Vitamin B12 Supplement, Vitamin A Supplement, Calcium Pantothenate, Biotin, Pyridoxine Hydrochloride (Source of Vitamin B6), Calcium Iodate, Thiamine Mononitrate (Source of Vitamin B1), Folic Acid, Vitamin D3 Supplement.